Teaching Choral Concepts

Review

The strategies of the international tobacco industry and its powerful lobby are the focus of this carefully researched and documented exposé. The author, Gordon B. Lindsay, is known nationwide for his research on the effects of smoking and the intricacies of the tobacco industry.

In this biting satire, he reveals the strategies that have been used by tobacco tycoons to foist a dangerous and addictive drug on the public in the face of mounting evidence of its harmful effects. Writing in an entertaining style as if giving advice to tobacco-firm executives, he tells how they maximize profits at the expense of smokers worldwide.

Beginning with an invitation to all who are interested in the high income from professional drug-pushing, he details the strategies that have led to success in the $50-billion-a-year tobacco industry. He shows how the tobacco tycoons have portrayed the trade as an ordinary and ethical busines rather than the pushing of a deadly drug; how they have relied on the addicting power of nicotine to maintain profits; and how they have utilitzed powerful political alliances in public relations efforts to keep the public in the dark and prevent regulation.

He shows that the political influence of the tobacco industry is pervasive and cites studies show that the more money legislators get from tobacco companies, the less likely they are to vote against tobacco's interests.

This engrossing volume contains carefully researched data that provide undeniable evidence of the shocking ripoff carried out for generations by the tobacco industry. It ends with comments on the latest developments in the tobacco lawsuits, and gives a call to arms which asks all readers to take up the cause aginst this dangerous and addictive drug.

Table of Contents

Forward, 11

Acknowledgments, 13

1 Pushing Your Way to the Top, 15

2 Striking It Rich--Your glowing future in the tobacco industry, 17
Blowing Smoke, 17
If the Nicotine Fits, 24
Fanning Your Financial Future, 27

3 Hot Air--The Many Benefits of "full-flavored" advertising, 28
Selling Smoke, 30
Dragging Them In, 31
I'd Walk a Mile, 32
Smoking Them Out, 35
Ifs, Ands, and Butts, 37
Editors Never Bite the Hands that Feed Them, 39
Keeping Your Customers Calm and Cool, 41
Just a Pinch, 42
The Right Snuff, 45

4 Puff, The Magic Dragon--Building your empire on a drug named nicotine, 48
Cold Turkey, 50
Who's Getting Burned?, 52
Fire Breathing, 54
Roll Your Own, 56
Taking the Heat, 59
Draggin' Tales, 61
Keep Your Ash Covered, 62

5 Tar Treck--The Next Generation--Why you must target teenagers, 66
The Light Stuff, 67
Strike Up the Band, 69
Pack Away Your Conscience, 70
Smoke Signals, 70
Creating a Craving, 72
Totally Cool, 73
Butt Heads, 74
Growing Up In Smoke, 75

6 Tobacco Road--Billboards on the expresssway to addiction, 77
The Lung and the Restless, 78
Not Your Average Joe, 81
Flicking Ashes, 83
Give that Man a Cigar, 86
What's That Smell?, 88
Money to Burn, 90

7 Burning Desire--How to get lucky with women, 92
Is Virginia Slim?, 95
Come on Baby, Light My Fire, 98

8 Marlboro Countries--Overseas markets can save your butt, 101
Tar Wars, 101
An Overseas Strike Force, 103
Drifting Smoke, 106
Third World Kids Are Easy, 109
The Foreign Match-up, 112
Curing Troubles, 115
Incensed Abroad, 116

9 Clearing the Air--Why health officials think you stink, 119
A Smoking Gun, 119
Smoke Detectors, 121
Coughin' and Coffins, 123
Cigarette Consumption and Lung Cancer Deaths, 124
Breathing Easy, 126
Warning, 127
Dollars and Scents, 129

10 Waiting to Exhale--Maintaining the "jury's-still-out" illusion in an open-and-shut scientific case, 132
Clouding the Issues, 133
Spreading Smoke, 135
Burn, Baby Burn, 136
Air-tight Alibis, 137
Tips about Filters, 139
A Pack of Lies, 141
Secret Flames, 144
Here Comes Da Judge, 146
Packing the Courtroom, 148
Fighting Fire with Fire, 150
Death by Fire, 151
Money to Burn, 153

11 Kind of a Drag--Calming you troubled conscience, 155
Don't Inhale, 156
Put That in Your Pipe, 162

12 Smoke Screens--Public-relations strategies to help you look legitimate, 164
Flammable Substance, 164
Your Bill of Rights, 171
Exploiting Minorities, 172
Waving a Magic Wand For the Arts, 174
Stinkin' up the Joint, 177
Drawing Power, 178

13 Filtering the Truth--Tobacco industry "educational" programs, 180
Smoke Screen, 181
No Butts About It, 181
Reasons Teenagers Should Not Smoke, 184
Puffed-up Programs, 185
Burning the Opposition, 185
Well-Matched Timing, 188
Smoke Bombs, 190

14 Snuffing Out Opposition--How to purchase politicians and power, 192
Smoked Sausage, 192
Campaign Coffers, 194
Legal Tender, 198
Mix and Match, 200
Right Up, 205
If Smoke Gets in Their Eyes, 209

15 Come to Where the Flavor Is--Mr. Camel goes to Washington, 211
Choke Time, 211
Skillful Blending, 212
Powerful Plants, 217
Only You Can Prevent, 219
Burned Out, 220
Butt Out, 221
Fueling Rumors, 222
It Doesn't Make Scents, 223
An International Comparison of Cigarette Prices and Taxes, 224
Incensed Smokers, 224
Butt In, 226
A Pall March Approach, 229
Cultivating Sympathy, 231
Foreign Grown Tobacco in American Cigarettes, 232
Where the Money Goes, 232
Love Me Tinder, 234

16 Packing the Legislature--How to control state lawmakers, 236
Grace Under Fire, 236
Smoke Screens, 238
Kicking their Butts, 241
Smoke-filled Rooms, 244
Dying Embers, 246
Flame Retardants, 248
Ashes to Ashes, 250

17 Covering Your Butts--Initiatives and organizations to keep your eyes on, 256
Just Say No-No, 256
Ma, They're Makin' Fun of Me, 258
Keep 'em Coffin, 259
Curing Tobacco, 260
Blow You Away, 261
Tarred and Feathered, 263
Brazen Children, 265
A Fiery Debate, 267
Hold Your Breath, 268
The Heart Is On, 271

18 Kicking the Habit--When politicians break their addiction to tobacco dollars, 273
Keep the Home Fire Burning?, 274
Turning Up the Heat, 275
Fire Marshall, 276
Smoke Defectors, 276
Tar Baby, 277
Saints and Cinders, 279
Some Final Tips at Match Point, 280

19 Where There's Smoke...--An invitation to get involved, 282
New Developments, 282
Double Standards for Drug Pushing, 285
Parting Puffs of Advice, 286

References, 289
Sources, 298
Index, 301

Order Information

Title:

Make a Killing--
A Smoking Satire on Selling Cigarettes

Author:

Gordon B. Lindsay

Retail Price:

$ 19.98

Available:

Now

ISBN:

0-88290-609-7

Order Number (SKU):

1982

Pages:

304

Size:

6" x 9"

Binding:

Paperback